60 Business Strategy Quotes: From Planning to Profit

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Learn how to go from strategic planning and execution to achieving profit and growth with this collection of business strategy quotes.

A clear, compelling strategy isn’t just a nice-to-have in today’s business world – it’s the essential roadmap that navigates you from initial vision to sustainable success. Sometimes, all it takes to come up with one is a flash of insight or a powerful perspective from someone who has successfully walked the path before. That’s why we’ve compiled the following list of business strategy quotes – which cover the entire journey, from the critical first steps of planning and envisioning your future, through the challenges of execution, all the way to achieving your ultimate goal: profitable and thriving operations.

(by Jonathan M. Pham)

Short Business Strategy Quotes

  1. Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different. – Michael Porter
  1. In the midst of chaos, there is also opportunity. – Sun Tzu
  1. Hope is not a strategy. – Vince Lombardi
  1. Tactics without strategy is the noise before defeat. – Sun Tzu
  1. A vision without a strategy remains an illusion. – Lee Bolman

vision without strategy remains an illusion

Inspiring Business Strategy Quotes

  1. However beautiful the strategy, you should occasionally look at the results. – Winston Churchill
  1. The essence of strategy is choosing what not to do. – Michael Porter
  1. Sound strategy starts with having the right goal. – Michael Porter
  1. To improve is to change; to be perfect is to change often. – Winston Churchill
  1. Success is the result of perfection, hard work, learning from failure, loyalty, and persistence. – Colin Powell

famous business strategy quotes

Famous business strategy quotes

Business Plan Quotes

  1. A goal without a plan is just a wish. – Antoine de Saint-Exupéry
  1. Plans are nothing; planning is everything. – Dwight D. Eisenhower
  1. Writing a business plan forces you into disciplined thinking. – David Lavinsky
  1. Good business planning is 9 parts execution for every 1 part strategy. – Tim Berry
  1. If you fail to plan, you are planning to fail. – Benjamin Franklin

fail to plan plan to fail

Business Model Quotes

  1. A business model describes the rationale of how an organization creates, delivers, and captures value. – Alexander Osterwalder
  1. In the new world, it is not the big fish which eats the small fish, it’s the fast fish which eats the slow fish. – Klaus Schwab
  1. Don’t build a product, then try to sell it. Sell the problem you solve. – Unknown
  1. The business model is the story of how an organization creates and delivers value. – Joan Magretta
  1. Great companies start because the founders want to change the world… not make a fast buck. – Guy Kawasaki

business model quotes

Business Growth Strategy Quotes

  1. If you’re not growing, you’re dying. – Tony Robbins
  1. The only strategy that is guaranteed to fail is not taking risks. – Mark Zuckerberg
  1. Growth is never by mere chance; it is the result of forces working together. – James Cash Penney
  1. You must either modify your dreams or magnify your skills. – Jim Rohn
  1. Every problem is a gift – without problems we would not grow. – Tony Robbins

best business strategy quotes

Best business strategy quotes

Corporate Strategy Quotes

  1. Strategy is a pattern in a stream of decisions. – Henry Mintzberg
  1. It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. – Charles Darwin
  1. You can’t be everything to everyone. If you decide to go north, you can’t go south at the same time. – Jeroen De Flander
  1. Culture eats strategy for breakfast. – Peter Drucker
  1. Without strategy, execution is aimless. Without execution, strategy is useless. – Morris Chang

Read more: 44 Organizational Development Quotes to Spark Change

corporate strategy quotes

Quotes about strategy

Strategic Planning Quotes

  1. Strategic planning is worthless – unless there is first a strategic vision. – John Naisbitt
  1. Strategy is about stretching limited resources to fit ambitious aspirations. – C. K. Prahalad
  1. A satisfied customer is the best business strategy of all. – Michael LeBoeuf
  1. Strategy is thinking about a choice and choosing to stick with your thinking. – Jeroen De Flander
  1. The best way to predict the future is to create it. – Peter Drucker

strategic planning quotes

Famous quotes about strategic management

Quotes on Strategy and Execution

  1. Vision without execution is hallucination. – Thomas Edison
  1. Execution is the ability to mesh strategy with reality, align people with goals, and achieve the promised results. – Larry Bossidy
  1. Execution is everything. Even the best strategy is useless without it. – Morris Chang
  1. You have to be fast on your feet and adaptive or else a strategy is useless. – Charles de Gaulle
  1. A good plan violently executed now is better than a perfect plan executed next week. – George S. Patton

quotes on strategy and execution

Business Innovation Quotes

  1. Innovation distinguishes between a leader and a follower. – Steve Jobs
  1. The best way to predict the future is to invent it. – Alan Kay
  1. Disrupt yourself or be disrupted. – Clayton Christensen
  1. Innovation is seeing what everybody has seen and thinking what nobody has thought. – Dr. Albert Szent-Györgyi
  1. If you don’t cannibalize yourself, someone else will. – Steve Jobs

business innovation quotes

Quotes on Competitive Advantage & Differentiation

  1. You don’t have to be the best in the world. You just have to be the best for your customers. – Marty Neumeier
  1. In business, the competition will bite you if you keep running; if you stand still, they will swallow you. – Victor Kiam
  1. If you don’t have a competitive advantage, don’t compete. – Jack Welch
  1. When you’re competing with everyone, the only way to win is to be different. – Unknown
  1. Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage. – Theodore Levitt

quotes on competitive advantage & differentiation

Quotes on Leadership’s Role in Business Strategy

  1. Leadership is the capacity to translate vision into reality. – Warren Bennis
  1. A leader is a dealer in hope. – Napoleon Bonaparte
  1. People don’t resist change. They resist being changed. – Peter Senge
  1. The function of leadership is to produce more leaders, not more followers. – Ralph Nader
  1. You manage things; you lead people. – Rear Admiral Grace Hopper

Read more: 110 Leadership Quotes to Unlock Greatness

you manage things you lead people

Quotes on Business Strategy, Adaptation, and Change

  1. The measure of intelligence is the ability to change. – Albert Einstein
  1. Strategic adaptation is survival. – Unknown
  1. Change before you have to. – Jack Welch
  1. Adaptability is about the powerful difference between adapting to cope and adapting to win. – Max McKeown
  1. In strategy, it is important to see distant things as if they were close and to take a distanced view of close things. – Miyamoto Musashi

Read more: 57 Change Management Quotes – Wisdom for Leaders

business strategy quotes

Business strategy quotes

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