Kicks-off on 26 SEPTEMBER 2025 Reserve your place! Kicks-off on 26 SEPTEMBER 2025Reserve your place!
WHAT IS A
CERTIFIED
CHIEF
MASTER
COACH?
A Certified Chief Master Coach is an outstanding and highly competent coaching professional who specializes in providing the support for organizations and individuals to fulfil their maximum potential. They masterfully apply their vast knowledge and insights of leadership, personal development, high-performing teams, business strategy, and organizational culture to impact individuals and organizations positively and massively. These are people who have undergone a robust training and certification process that equips them with the coaching and leadership know-how for enabling exponential growth and result.
Become the best leadership coach you can be with the Certified Chief Master Coach (CCMC) program. This program systematically empowers leaders to go beyond coaching mastery to the cutting edge of the coaching industry. The International Coach Federation (ICF) accredited program enables leaders for various coaching competencies including life coaching, executive coaching, disruptive team coaching, strategic business coaching, and coaching culture.
SHAMSUL
AMREE
CEO
Dominos
Pizza
CCMC lifted my awareness and have led to many discoveries. While I am already a strong believer, after this program I felt like success is guaranteed. The more I review and read the materials the more I feel enriched. Privilege to have all the world great speakers and coaches and super special to be coached directly by Dr Peter. Great network with all the master coaches around the world. Fantastic program, very well structured and supported. CCMC
WHAT MAKES
A
CERTIFIED
CHIEF MASTER
COACH
OUTSTANDING?
Pursuing personal and professional excellence is crucial for executives in the fast-paced world today. Leaders who continuously seek to gain new skills and refine existing ones are better positioned to achieve their goals and lead fulfilling lives. Although there are many paths to do so, a role that is gaining prominence across industries is the coach, specifically the Certified Chief Master Coach.
These people facilitate effective personal transformation. By tailoring the coaching conversations to individuals, they unearth strengths, recognise areas for improvement, and chart a course towards positive change. These sessions enable people to harness their innate potential that leads to powerful personal growth.
A Certified Chief Master Coach can play a pivotal role in leadership development. Effective leadership is vital for success in the corporate world. They collaborate with aspiring leaders and experienced executives to uplift their skills for leading with impact. Such skills can include enhancing communication, decision-making, team management, and conflict resolution. Doing so supports people to become more effective and influential leaders.
Goal achievement is another area where Certified Chief Master Coaches can excel. Setting and attaining goals can be a daunting task for many individuals. These coaches assist people to set clear and achievable goals and devising concrete action plans to realise these objectives. They can serve as accountability partners, motivating clients to stay on course and make consistent progress towards their desired outcomes.
For entrepreneurs, business owners, and decision makers, the support of a Certified Chief Master Coach may be a game-changer. Conversations with them could lead to strategic insights that aids in formulating and executing growth strategies. From conducting business analyses to optimising resource allocation, such coaches play a pivotal role in driving business success.
They serve as beacons of personal and professional growth, guiding people towards excellence. Whether one seeks personal transformation, leadership enhancement, or business success, a Certified Chief Master Coach is a steadfast partner on the journey towards achieving these goals.
THE KEY
ROLES
AND
CONTRIBUTIONS
OF A CERTIFIED
CHIEF MASTER
COACH
A Certified Chief Master Coach plays key multifaceted roles and contributes to personal and professional development. The would-be Master Coach undertaking ITD World’s CCMC program will be learning how to coach across five distinct but interrelated coaching domains. These are Life Coaching, Executive Coaching, Disruptive Team Coaching, Strategic Business Coaching, and Coaching Culture. Individuals possessing such coaching expertise enable:
DELIVERING Exemplary Results →
A key role of a Certified Chief Master Coach is to facilitate personal, professional, and
organizational transformation. They work closely with leaders and decisions makers to identify
strengths, gaps to close, and growth areas for competitive advantage
Through coaching conversations, people gain a deeper understanding of themselves, team and organizational dynamics, and learn how to leverage on opportunities to overcome challenges in life for holistic happiness to deliver exemplary results in the five domains of coaching – Life Coaching, Executive Coaching, Team Coaching, Strategic Coaching, and Coaching Culture.
INSPIRING Role Model →
Certified Chief Master Coaches are respected role models at the cutting-edge of the coaching field.
They work with aspiring leaders and established executives to enhance leadership skills. They
provide guidance on effective communication, decision-making, and team management, ultimately
helping clients become more impactful leaders. At the same time, certified chief master coaches
continue to improve their competencies by learning from the best to be the best.
INNOVATIVE Thought Leadership →
A Certified Chief Master Coach is a thought leader who consistently shares ideas that demonstrates
their expertise and leadership in the field of coaching. Their original thoughts lead, drives, and
inspires others for action. They are recognized for their insightful and incisive perspectives which
they generously share with people to positively influence the community they serve. One approach to
showcase thought leadership is to develop and deploy coaching tools, models, and assessments. These
coaching solutions are not conceptual constructs, but practical instruments that enables others for
achieving their ambitions.
MULTIPLYING the Power of Coaching →
A Certified Chief Master Coach does not gatekeep their competencies. They are driven by the desire
to share and multiply the power of coaching to others. They do so by inspiring others to become
coaches and drive other coaches to enhance their competencies. Doing so creates a community that can
make a positive impact on the organization. By equipping others with coaching skills, coaches
establish a collaborative network for overcoming challenges. Cascading coaching across the
organization ensures sustainable development as the multiplying beneficial effect of coaching is felt
by all.
HIGH PERFORMANCE Coaching Culture →
Many organizations tap on the expertise of certified chief master coaches to create a
high-performance coaching culture. They move with confidence to gain the buy-in of key decision
makers to drive culture transformation for achieving bottom-line results and sustainable growth.
These masterful coaches execute strategies to unleash the potential of talent within the
organization, break down silos to foster effective collaboration, and cultivate a growth mindset
that focuses on innovation and flexibility for navigating complex business challenges.
WHO ARE
THE
WORLD’S
TOP
GURUS
AND
FACULTY
MEMBERS?
The Certified Chief Master Coach (CCMC) program bands together the profound wisdom and experience from the peak of the leadership and coaching field. Leverage on this unique opportunity to tap on the expertise of renowned leadership and coaching gurus. These seasoned experts play pivotal roles in shaping the trajectories of global industry captains, leaders, and talents. Their extensive experience includes coaching CEOs and senior leaders from prestigious global organizations, such as the United Nations, World Bank, Apple, Ford, Goldman Sachs, Intel, NASA, Siemens, TATA, Walmart, Pfizer, Toyota, GSK, and various influential government agencies.
Learning from these gurus ensures you gain access to a wealth of knowledge and experience that is both rich and diverse. Throughout the program, you will have the unique opportunity to interact with and learn from these thought leaders, benefiting from their deep insights, learning from real-world experiences and live coaching demonstrations.
Throughout the journey, other distinguished thought leaders are regularly invited to contribute fresh perspectives in leadership and coaching. The continuous infusion of contemporary wisdom ensures the CCMC program remains at the forefront of leadership and coaching excellence that provides you with an unmatched learning experience that is both comprehensive and transformative
RICK
YVANOVICH
CEO, TRG
International
CCMC is an amazing experience. Like it says on the tin, you need to be “coached by the best to be the best”. The secret ingredient is the #1 coaching gurus + surprise gurus + the amazing coaches taking the CCMC journey in the cohort. Their diversity, passion and richness of experience all adds to the recipe for profound transformation driving sustainable happiness, growth and success for CCMCs and their coachees. Truly awesome.
FRANK KOO
Head Asia,
LinkedIn
As a participant of the Certified Chief Master Coach course, I personally experience how he combines his coaching, facilitation, leadership and relationship building skills to conduct a program of the highest quality, enabling participants to have direct interaction with top coaches in the world.
WHAT ARE
THE
PROFOUND
LESSONS IN
THE CCMC
PROGRAM?
The Certified Chief Master Coach (CCMC) program encompasses five meticulously curated courses that are tailored to impart profound insights and actionable knowledge for today’s leaders. These courses are designed to equip you with the necessary skills for leadership and coaching mastery.
Leaders who join this program gain a dedicated mentor coach, in addition to being ensured a comprehensive learning experience since each course targets specific areas of leadership and coaching. As leaders progress, they develop a deep understanding of masterful coaching techniques to effectively drive breakthrough results in organizations, families, and communities. This holistic approach positions leaders not only as coaches but as influential figures capable of inspiring and guiding others towards excellence.
focuses on
creation and enhancement of life purpose, vision, goals, strategies, action steps, plans and execution for synergistic, holistic and sustainable love, happiness and success in life.
focuses on
transforming the executive through behavior and habit change that achieves the intended objectives for the executive and the organization.
focuses on
engaging the team in discovery, planning and achieving team-based objectives and enabling high performance teams.
focuses on
creation and enhancement of organizational mission, vision, values, goals, strategies, tactics and action plans to enable massive and effective execution for attainment of organizational objectives.
focuses on
Leaders at all levels and groups within the organization will be equipped to use coaching as a key enabler for driving transformation towards breakthrough results for sustainable growth, culture transformation and competitive advantage.
PHILIP
BERNARD
Managing
Director, SVP
Global HDD
Ops, Western
Digital
Dr Peter is truly a Master Coach. Only until I watched him in action, did I then realise what great coaching was all about. The program uses some key tools that are universal in nature and robust in multiple environments. I have picked up some very useful coaching techniques, and tools that go along with them.
JENNIFER
LOPEZ
Pacific
Operations
Director
(Global Hub),
Schneider
Dr. Chee is such an amazing person. He genuinely cares for people. I was very lucky to have been sent by my organization to join his Certified Chief Master Coach class. It was really life changing. I have learned so much from him and it made me a better leader and a better coach.
ENGAGING
LEARNING
EXPERIENCE
e Learning & Prework
Exhilarating Live Workshops
Mega Guru Mentor-Coach
App & Toolkit
Networking
DR. AGAPOL
NA
SONGKHLA
Chief People
Officer,
ThaiBev
CCMC expands my thinking horizons, taking ambitious actions, learning and growing. Amazing inspiration, and intentions. Outstanding integrity. Very high impact. I have transformed the way I see my own potentials and set up vastly bigger playing fields with practical tools and follow up to take in the challenges. I feel highly motivated and find resilience when encounter with issues.
GUY ROWSE
Served as
CEO, Siemens
Power
The exponential benefits I have received through CCMC, have not been limited to the learning but also from everything surrounding it. The coach, the participants, the assignments, the surprise guests, the gurus, the experts, the coaching, and the connections. The entire course was expertly coordinated and perfectly run.
HOW TO
BECOME A
CERTIFIED
CHIEF
MASTER
COACH?
Becoming a Certified Chief Master Coach requires dedication and commitment. This program enables you to stay the course with access to ITD World’s eLearning platform and resources taken from the 5 Levels of Mastery and Coaching for Breakthrough Success. In addition, aspiring certified chief master coaches will attend engaging eWorkshops where gurus and experts share their insights, conduct live coaching immersion demonstrations, and be given the opportunity to shadow top coaches so they can practice what they learn in stretched assignments. They will also be furnish with cutting-edge tools, including the 5 Levels of Mastery toolkit, the Let’s Coach app, participant guide and be guided by World #1 Strategic Innovation Coach Dr Peter Chee as the Mega Guru Mentor Coach through the journey. In addition, the CCMC networking club for ongoing learning, success story and best practices sharing is open for participants to join and raise their impact and visibility in the field of leadership and coaching. Here’s a general outline of the steps involved:
ENTRY Requirements →
A solid educational foundation in a related area. Many Certified Chief Master Coaches
hold advanced degrees. For ITD World’s CCMC program, the ideal candidate should
meet two out of the three criteria:
ACQUIRE Coaching Skills →
Enrol in a reputable coaching program that offers certification. These programs provide
training in coaching techniques, ethics, and client relationships. A solid base to build
coaching skills is the Certified Coaching and Mentoring Professional (CCMP)
program.
This ICF accredited program equips individuals with the necessary coaching and
mentoring skills to coach people towards outstanding results.
GAIN Practical Experience
→
To become an effective coach, practical experience is crucial. Work with clients on
real-life issues to build your coaching skills and confidence. ITD World’s Certified Chief
Master Coach (CCMC) program is approved for 160 Approved Coach Specific Training
Hours (ACSTH) by the ICF.
Obtain Certification →
After completing your training and gaining experience, seek certification from a
recognized coaching association. This certification validates your expertise and
credibility as a Certified Chief Master Coach.
Leaders who complete all five courses demonstrate mastery of new knowledge and skills with five certificates awarded. Learners who continue the journey stand to gain the Certified Master Coach (CMC) certification with the creation of coaching models, tools, and assessments. Cap off the entire journey with the Certified Chief Master Coach (CCMC) certification after implementing a coaching culture transformation project to show business results.
Obtain Certification →
The coaching field is dynamic, with new techniques and approaches constantly
emerging. To stay at the top of your game, commit to lifelong learning and professional
development by being a part of the CCMC Alumni Club. In a world where personal and
professional growth is highly valued, the role of a Certified Chief Master Coach is
significant. These professionals serve as catalysts for positive change, guiding individuals,
and organizations towards excellence. Whether a person is seeking personal
transformation, leadership development, or business success, a Certified Chief Master
Coach can be the key to unlocking potential for sustainable success.
SERELY
ALCARAZ
Executive
Director, ITD
World
Philippines
CCMC continues to exceed expectations. Just when I thought the last module was the best … this is again even better than the last one. Thank you ITD World for all the learnings, surprise guests (coaches and coachees alike), plus allowing all of us to share our insights and debrief our coaching experiences. Great time management too!
KL PHANG
Principal
Engineer,
Intel
I have benefited immensely from the strategic business coaching with the insights learned from observing the live coaching done, the toolkits and not to mention the learning and experience of conducting the coaching.
FAQs ABOUT CERTIFIED CHIEF MASTER COACHES
Certified Chief Master Coaches undergo extensive training and certification processes, specializing in multiple areas to provide holistic enablement for personal and professional transformation.
Certified Chief Master Coaches is proven to make a significant impact across all major industries, including manufacturing, banking, fast moving consumer gods (FCMG), energy & telecommunications, technology & Software as a Service (SAAS), non-governmental organisations (NGOs), government-linked corporations (GLCs), government agencies, healthcare, education, and sports.
Organizations often engage Certified Chief Master Coaches to enhance individual and team dynamics, leadership effectiveness, and corporate culture transformation for accelerating high performance.
No worries, to prepare yourself well for CCMC, first go through our ICF accredited Certified Coaching and Mentoring Professional (CCMP) to enable your coaching
The investment is US 9,830 per pax. But come with your C-level team of three or more members and get a special rate of US 8,830 per pax. Remember to reserve your spot to begin your journey.
The CCMC is a premier program that has seen many key industry decision makers successfully complete their coaching journey. Organizations whose leaders made a positive impact upon gaining their CCMC certification include Western Digital, LinkedIn, Adobe, Dominos, UOB, Central Bank of Malaysia, Micron, Thaibev, AEON, Osram, Gaysorn, Schneider Electric, Siems, Lumileds, DKSH, Vertex Pharmaceuticals, Safaricom, Rosen, VinGroup, Intel, Dell and Rolls Royce among many other world-leading organizations.
The Certified Chief Master Coach (CCMC) program is approved by the ICF for 160 Approved Coach Specific Training Hours (ACSTH).
ROBY
TJIPTADJAYA
Founder CEO
& Executive
Coach, Global
Leadership
Center
My impossible dreams became possible because of what I gained from the CCMC. Learning directly from the top gurus in the world is an unforgettable life changing experience and all of this is possible because of the extraordinary role of Coach Peter Chee. You are simply the best.
DAVID
TAYLOR
Founder CEO
& Executive
Coach, Global
Leadership
Center
Thanks for the incredible learning journey of CCMC. I have learnt a huge amount and more importantly I have started applying it! Simply world-class coaching and learning opportunity … amazing team coaching with applied learning throughout! World class, game changing coaching with energy!