Creative Leadership: Trigger Innovative Approaches for Results

creative leadership
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Traditionally, leadership is seen as focused on stability and control to maintain the status quo. This approach is characterized by hierarchical decision-making and rigid structures. While it did well in times of predictable market conditions and steady growth, rapid technological advancements, globalization, and increasing business complexities have been driving the requirement for changes in leading others. In this context, creative leadership has emerged as a response to how leaders should approach the challenges of the century.

(by Aaron Ngui)

What is Creative Leadership?

Creative leadership is demonstrated when leaders leverage creativity, innovation, and disrupting conventional patterns to break new ground. This is important for business and organizational dynamics which are constantly in flux. Leaders who successfully navigate these shifts are critical for continued results.

A dynamic and agile approach, this management style contrasts starkly with conventional models. Traditional leadership relies on tried-and-tested methods, often resisting change. In contrast, creative leadership calls for innovation, experimentation, and adaptability to thrive on challenges and flexibility. In this way, leaders are called to become catalysts for change, inspire others to challenge the norms, and pioneer new approaches/ solutions.

History of Creative Leadership Theory

The concept of creative leadership has been studied and developed over the years by various researchers and practitioners. The Trait Era (1840s–1940s) laid the groundwork – with Thomas Carlyle’s Great Man theory positing that history is shaped by individuals with an inherent ability to lead. As time passed, trait theories sought to pinpoint specific characteristics such as intelligence, imagination, and charisma that define leadership.

The Behavioral Era (1950s–1960s) marked a paradigm shift by redirecting attention from inherent traits to observable behaviors and actions. In 1957, Paul Torrance introduced the term “creative leadership,” defining it as the capacity to stimulate and guide the creative efforts of a group or organization. Torrance’s model identified four dimensions—climate setting, problem finding, idea generation, and solution implementation—further elucidating the behaviors associated with effective leadership.

Moving to the Situational Era (1970s–1980s), researchers started acknowledging that the concept is context-dependent, varying based on the situation, problems, tasks, and environments. The contingency theory, path-goal theory, and situational leadership theory were influential during this period, emphasizing the need to adapt management styles according to followers’ characteristics and contextual factors.

The New Leadership Era (1990s–present) emerged in response to the complexities of the modern world, necessitating innovative and visionary leadership. Transformational leadership, charismatic leadership, visionary leadership, and authentic leadership became prominent theories during this era. All of them highlighted the crucial role of creative leaders in inspiring, motivating, and empowering others to work toward a shared vision and instigating positive change.

creative leadership

Creative Leadership vs Other Types of Leadership

Creative leadership emphasizes innovation, new ideas, and taking risks while fostering a vibrant and inspiring environment for teams. It contrasts with several other leadership styles in these key aspects:

Aspect Creative Leadership
Others
Focus Generating new ideas and solutions, driving innovation
Maintaining efficiency, stability, and adherence to existing structures
Decision-making Collaborative, open to diverse perspectives, willing to experiment
Top-down, hierarchical, relying on established methods and expertise
Risk tolerance Higher, embraces calculated risks for potential breakthroughs
Lower, prioritizes avoiding mistakes and minimizing uncertainty
Motivation Intrinsic, focuses on individual growth, meaning, and fulfillment
Extrinsic, relies on rewards, punishments, and external validation
Work environment Open, flexible, encouraging, playful
Structured, disciplined, predictable, controlled
Leadership role Facilitator, coach, mentor, inspiration
Commander, controller, director, decision-maker

Importance of Creativity in Leadership

In today’s rapidly changing world, creativity is no longer a fringe quality for leaders; it’s a vital necessity – a must-have characteristic of effective leaders, so as to foster a successful and healthy workplace environment.

  • Navigating uncertainty and disruption. In a world marked by rapid change and unpredictability, traditional methods may prove inadequate – in such scenarios, leaders equipped with creative thinking are equipped to transcend conventional boundaries. Their ability to think outside the box enables them to adapt swiftly to evolving circumstances and devise innovative solutions to novel challenges. Creativity thus emerges as a critical tool for leaders to navigate the intricacies of an uncertain future.
  • Opening up opportunities for innovation and growth. Visionary leaders possess the ability to envision a better future, generate alternative solutions, and inspire others with their compelling vision. By embracing creativity, leaders can adapt to changing circumstances, overcome challenges, and seize new possibilities.
  • Enhancing motivation and engagement. Creative leaders are equipped with the capacity to stimulate and direct the creative efforts of their teams. By fostering a culture that encourages everyone to contribute ideas and feel valued, they significantly contribute to boosting employee satisfaction, productivity, and performance. The ability to create an environment where individual uniqueness is recognized and celebrated contributes to a motivated and engaged workforce.
  • Improving problem-solving and decision-making. Creative leaders leverage their imagination, intuition, and logic to analyze complex situations. They excel in identifying the root causes of challenges and finding optimal solutions. Furthermore, their influence, persuasion, and communication skills enable them to implement their ideas effectively, driving action and instigating meaningful change.

Key Drivers for Creative Leadership in the Workplace

  • Globalization: Leaders need to confront the need to better understand and manage diverse cultures and practices as businesses continue to expand around the world. They are called to adapt their approaches to foster inclusivity.
  • Increasing complexity: These days, organizations face increasing volatility and unpredictability. The ability to think out of the box and challenge assumptions makes leaders well-positioned to navigate complex scenarios to spot opportunities for growth and results.
  • Technological advancements: The rapid pace of technological advancements places demands on agile and adaptive people to take the lead. Those who value creativity view such changes as opportunities for improving efficiency and productivity, and avenues for exploration and innovation.
  • Emphasis on innovation: Staying competitive means consistent innovation. The ability to innovate and create new solutions is crucial for success. Creative leaders regularly encourage team members to approach challenges from different angles – and to challenge what can be done better.
  • Changing expectations: More than ever, employees nowadays value flexibility, creativity, and purpose. To engage this new generation of workers, leaders need to foster working environments that align with such values. These can take the form of open communication, collaboration, and continuous learning.
  • Authority to empowerment: Traditional leaders rely on a more authoritative style to get things done. Conversely, creative leadership is more about empowering team members. This involves motivating and inspiring their teams to unlock their potential for high performance.

Benefits of Being a Creative Leader

  • Innovation engine: Creative leaders are magnets for fresh perspectives and unconventional solutions. They challenge assumptions, encourage experimentation, and foster an environment where innovation thrives. This leads to the potential development of groundbreaking products, services, and processes that give your organization a competitive edge.
  • Problem-solving powerhouse: The ever-changing world throws curveballs at us all. Creative leaders, with their nimble thinking and ability to see things from different angles, are adept at tackling complex problems in innovative ways. They can find resourceful solutions where others see dead ends, propelling your team and organization forward.
  • Motivational mastermind: Creative leaders are passionate storytellers who can paint a compelling vision of the future and ignite the imaginations of those around them. This infectious enthusiasm translates into a more engaged and motivated workforce, driving higher productivity and overall satisfaction.
  • Talent magnet: Creative individuals gravitate toward leaders who value their unique perspectives and empower them to think outside the box. By fostering a culture of creativity, you become a magnet for top talent, giving your organization a significant edge in the competitive job market.
  • Brand building brilliance: In a sea of sameness, innovation is what makes you stand out. Creative leaders can infuse their brand with personality, develop unique marketing strategies, and tell compelling stories that resonate with audiences. This builds brand loyalty, attracts new customers, and boosts your organization’s market share.
  • Personal & professional growth: Embracing creative leadership is a journey of continuous learning and self-discovery. By stepping outside your comfort zone, experimenting with new ideas, and challenging yourself, you develop critical thinking, problem-solving, and communication skills that benefit you both personally and professionally.

creative leadership

Creative Leadership Frameworks and Models

Crafting a successful creative leadership strategy requires more than just sprinkling in some “out-of-the-box” thinking. It’s about building a well-defined framework and model that guides your actions and unlocks the innovative potential of your team. Here’s a peek into some popular approaches:

The 4Cs of Creative Leadership:

  • Curiosity: Cultivate a thirst for new ideas, encourage questions, and embrace exploration.
  • Courage: Take risks, experiment, and don’t be afraid to challenge the status quo.
  • Collaboration: Foster teamwork, value diverse perspectives, and create a safe space for open communication.
  • Connection: Build trust, empathy, and strong relationships with your team to inspire and motivate them.

The Three Stages of Creative Leadership:

  • Individual Creativity: Develop your own creative skills and mindset through self-reflection, learning, and embracing new challenges.
  • Team Creativity: Foster a culture of creativity within your team by setting clear goals, providing resources, and removing barriers to innovation.
  • Organizational Creativity: Embed creativity into the fabric of your organization through leadership strategies, reward systems, and a supportive environment.

The Creative Leap Model:

  • Vision: Articulate a compelling vision of the future that inspires and motivates your team.
  • Preparation: Set clear goals, gather resources, and ensure your team is equipped to tackle the challenge.
  • Inspiration: Create an environment that fosters creativity, including open communication, collaboration, and risk-taking.
  • Innovation: Generate and explore new ideas, challenge assumptions, and experiment with diverse approaches.
  • Implementation: Put the best ideas into action, overcome challenges, and adapt as needed.
  • Celebration: Recognize and celebrate successes, learn from failures, and build momentum for future endeavors.

The SPARK Model:

  • Stimulate: Encourage questioning, exploration, and experimentation.
  • Provoke: Challenge assumptions, break down silos, and embrace diverse perspectives.
  • Accelerate: Provide resources, remove roadblocks, and empower your team to take action.
  • Refine: Gather feedback, iterate on ideas, and learn from successes and failures.
  • Keep going: Maintain momentum, celebrate progress, and foster a continuous cycle of creativity.

5 Key Traits of Creative Leadership

  1. Visionary thinking

Creative leaders are visionary thinkers. They inspire others with a grand vision of the future. This involves seeing beyond the short term – and envisioning a future that motivates others to transform the vision into reality.

Management doyen Peter Drucker once said that the best way to predict the future is to create it. Likewise, visionary leaders get others to believe in the same vision, so they create the future they want to live in now. Leaders like these do not stop at adapting to the future, they are actively shaping the way of things to come.

  1. Strategic thinking

Those who exercise strategic thinking can identify patterns, comprehend systems, and have the foresight to see potential consequences. They are also adept at planning and aligning resources, people, and ideas to maximize the potential for growth and results.

One approach to do so is to break down large goals into more manageable chunks, or milestones. These smaller objectives collectively contribute towards the broader accomplishment of the big goal.

  1. Ability to trigger creativity

A creative leader is not one without creativity. There are many methodologies and approaches leaders can leverage to trigger innovative thinking. Yet, the aim is the same and that is to challenge the status quo, ask the difficult questions, and shake widely held assumptions. Doing so enables people to consider new processes, think of different solutions, and disrupt how traditionally been done.

One approach to leverage positive disruption is to utilize disruptive coaching. This is where leaders spark accelerated innovation and enhance the capability for forward-thinking solutions. Such coaching on a strategic scale engages people and develops a high-performing organization for rapid growth. Leaders who adopt effective approaches to spark innovative thinking can unleash the potential of their teams to unlock breakthrough solutions.

  1. Adaptability

Adaptability or flexibility is another cornerstone characteristic of creative leaders. Under ever-changing business conditions, these people have to demonstrate adaptability to change and navigate uncertainty. By being responsive to new information, challenges, and opportunities, they remain effective even under the most demanding pressure.

When people adopt a flexible approach, they are more likely to learn new processes and grow to adapt to the constant tides. In addition, leaders who embody adaptability inspire their teams to be resilient and agile, fostering a culture of resilience to thrive in challenging times.

  1. Empathic connection

Empathy is crucial for leaders to understand and value different perspectives and ideas from others. Leaders who touch a heart with care and sincerity demonstrate empathy by acknowledging people’s emotions and personal challenges. This creates an environment where everyone feels valued and heard.

By practicing empathy, leaders nurture a community where each member feels integral to the collective success. In doing so, people feel safe and open to coming up with innovative and inclusive solutions. Secure team members are more likely to engage in open dialogues, brainstorming sessions, and collaborative problem-solving – which are vital for the creative processes.

Creative Leadership Skills

  1. Curiosity

Curiosity is the cornerstone of creative leadership, acting as the driving force behind an open-minded and inquisitive approach. Beyond mere eagerness to learn, it involves actively seeking out new possibilities, embracing the unknown, and questioning assumptions.

A curious leader continually seeks to expand their knowledge base, fostering an environment where exploration is encouraged, and novel ideas are celebrated.

  1. Imagination

Imagination is not just the ability to dream; it’s a leadership skill that allows one to craft compelling visions of the future and communicate them effectively. Creative leaders are capable of leveraging imagination to transcend conventional thinking, envisioning scenarios that others may overlook. By skillfully articulating these visions, they inspire and motivate their team, creating a shared sense of purpose that propels everyone toward innovation and excellence.

  1. Problem-solving

Innovative leaders excel at problem-solving by employing a multi-faceted approach. They analyze challenges from diverse perspectives, utilizing critical thinking to assess the strengths and weaknesses of potential solutions. This skill set ensures that they can navigate complexity and make informed decisions that balance risks and benefits.

  1. Collaboration

Collaboration in creative leadership extends beyond teamwork; it involves embracing diverse perspectives and nurturing a culture that values each contribution. Effective collaboration facilitates the cross-pollination of ideas, resulting in a dynamic environment where innovation flourishes.

Creative leaders actively build trust and rapport, ensuring that their teams feel empowered to share ideas, provide feedback, and collectively work towards common goals.

  1. Experimentation

Experimentation is more than just trial and error; it is a systematic approach to testing and learning from new ideas. Leaders embrace experimentation as a means to validate assumptions, optimize performance, and foster a culture that values learning through both success and failure.

  1. Risk-taking

To these people, taking calculated risks is necessary – and failure is viewed as a precious opportunity for growth. This fearlessness allows them to adapt swiftly to changing circumstances, steering their teams through uncertainties.

By promoting a culture that encourages risk-taking and adaptation, leaders build up an environment where continuous improvement and innovation thrive.

  1. Influence

Influence is the art of persuading, motivating, and empowering others to rally behind a shared vision. Creative leaders master the skill of influence to overcome resistance, gain buy-in, and drive transformative change. Through effective communication, active listening, and understanding the needs of their audience, they create a persuasive narrative that inspires action and aligns the team with a common purpose.

  1. Communication & Storytelling

Leaders with this skill set convey their vision and ideas with clarity, using language that resonates with diverse audiences. Their storytelling capability allows them to engage people on an emotional level, making their messages memorable and inspiring.

Challenges in Creative Leadership

  1. A balancing act

Estele is the CEO of a mid-sized tech company. She is known in the industry for her forward-thinking approach. Within her organization, she has successfully introduced several innovative products. Yet, when she proposed a new technology that was significantly different from the core product, her board and team pushed back.

The reason for their hesitation laid on the possible financial risks and diverting resources away from what worked towards a riskier prospect. They were concerned the existing products that generated the most revenue would be negatively impacted by the shift in focus.

Taking their concerns in stride, Ella adapted to the new challenge. In meetings, she continued to emphasize the need to diversify revenue sources. She presented detailed market analysis and risk assessment to assuage their concerns. She also tapped into the desire of the board to show how the new product could open new market opportunities and drive future growth.

As a creative leader, Ella did not let the hesitancy get to her. Instead, she tried different approaches to get buy-in from her team and the board. Eventually, she successfully managed to get them aligned with the vision. Her story is one of many scenarios where leaders have to play the delicate balance between pushing boundaries and growth.

  1. Resistance to change

Dan is the creative director at an advertising agency. Noticing that teams were increasingly becoming siloed, he acted and introduced a new process to forge cross-departmental collaboration. However, many long-standing team members were skeptical and resisted. They were more used to a department-centric and hierarchical approach.

Taking things in his stride, Dan scaled back and instead pivoted to implementing the change in a smaller, pilot project approach. This allowed the team to see the benefits for themselves. He also provided training and support to minimize disruption from the transition.

As the team began to experience the advantages of the new approach, including quicker turnaround and additional creative output, the resistance gradually reduced. His experience underlines the importance of patience, clear communication, and support in overcoming resistance to change.

Read more: Team Coaching – How to Build High Performance Groups

creative leadership

How Can Leaders Be More Creative?

  1. Learn from others

Studying the habits and strategies of successful creative leaders allows you to gain insights into their thought processes, decision-making styles, and ways of overcoming challenges.

  • Books and biographies: Know more about them by checking out their biographies. Reading about the lives of people such as Steve Jobs, Elon Musk, and Sheryl Sandberg provides valuable lessons. These books often reveal how these exceptional individuals approached problems, handled failures, and fostered innovation within their organizations.
  • Interviews and podcasts: Listening to interviews and podcasts featuring creative leaders offers a more direct and personal glimpse into their mindsets. They can provide real-time insights into how they think, respond to questions, and view the current business landscape.
  • Mentorship opportunities: Seeking mentorship from a leader you admire can be incredibly beneficial. Mentorship provides personalized advice, guidance, and the opportunity to learn from someone’s direct experience. This can be through formal mentorship programs or informal networking.
  1. Practice problem-solving

Develop creative problem-solving skills with regular practice. This involves thinking outside the box to approach challenges from various angles.

  • Brainstorming sessions: Having regular brainstorming sessions with team members can cultivate a think-out-of-the-box workplace environment. Encourage all ideas, no matter how unconventional, as this is crucial to bringing out solutions that nobody has ever thought of.
  • Mind mapping: This involves visually mapping out a problem and its potential solutions. It encourages a non-linear approach that may trigger connections and ideas that may not have arisen through traditional problem-solving methods.
  • Design thinking: Embrace design thinking, a methodology that focuses on empathizing with users, ideating, prototyping, and testing. This approach is effective for developing innovative products, services, and processes.
  1. Balance creativity with practicality

Creativity is essential for innovation, yet it must be balanced with practicality. This is crucial to ensure that all initiatives are viable and aligned with the organization’s goals.

  • Feasibility analysis: When a new idea is proposed, conduct a thorough feasibility analysis. This involves evaluating the resources required, the potential return on investment, and the risks involved.
  • Alignment with business goals: Ensure creative ideas align with the objectives of the organization – and that even the most innovative projects contribute to the company’s overall results and success. Do remember also to evaluate the risks associated. While some level of risk exists in innovation, understanding, and planning for potential roadblocks aids in making informed decisions.
  • Balancing short-term and long-term goals: Some ideas may produce long-term benefits, but it’s important to balance them with the short-term needs of the business. This may involve prioritizing projects or finding ways to derive short-term gains from long-term initiatives.

Read more: Skill Development – A Guide to Future-Proofing Yourself

Principles of Creative Leadership

Creative leadership is like sailing uncharted waters – it requires vision, courage, and a set of guiding principles to navigate the unknown and reach new horizons. For those aspiring to adopt such a management style, here are a few key things to keep in mind:

  • Embrace curiosity and openness: Be a lifelong learner, always seeking new knowledge and perspectives. Encourage questions, experimentation, and the exploration of diverse ideas.
  • Nurture a visionary mindset: Paint a clear picture of your desired future, inspiring others to join you on your journey. Challenge the status quo and envision possibilities beyond current limitations.
  • Champion collaboration and teamwork: Creativity flourishes in diverse environments. As such, make it a priority to build strong teams where individuals feel valued and empowered to contribute their unique talents. Do your best to foster open communication and break down silos.
  • Trust and empower: Micromanagement stifles creativity. Give your team ownership and autonomy, providing the necessary resources and support to thrive. Celebrate successes and learn from failures together.
  • Foster psychological safety: Make sure that your people feel comfortable taking risks, expressing themselves freely, and making mistakes without fear of judgment.
  • Embrace risk and experimentation: Innovation rarely happens within comfort zones. Encourage calculated risks, experimentation, and learning from failures.
  • Celebrate uniqueness and diversity: Different perspectives fuel creativity. As such, remind yourself to always value inclusion and diverse backgrounds, experiences, and ways of thinking.
  • Lead with empathy and authenticity: Connect with your team on a human level to understand their needs and aspirations. Be genuine and transparent in your communication, so as to build up trust and respect.
  • Continuously learn and adapt: The world is constantly changing, and so should your leadership. Be open to feedback, embrace new learning opportunities, and adapt your approach as needed.

Coaching Questions to Enhance Creative Leadership

  1. What approaches can you use to foster creative thinking?
  2. What can you do to be a more effective and creative leader?
  3. What are the key patterns that contribute to organizational results?
  4. How can you encourage others to adopt creative thinking and approaches?
  5. How can you leverage diverse perspectives to enhance creativity and innovation?

Creative Leadership in Action Example

Company: Acme Bicycle, a struggling manufacturer facing fierce competition from abroad.

Traditional Leader: John, a seasoned executive, emphasizes efficiency and cost-cutting, clinging to old production methods and resisting automation. Sales decline, and employee morale plummets.

Creative Leader: Maria, a rising star known for her innovative ideas, joins the team. She proposes investing in 3D printing technology to customize bicycle frames, creating niche products for underserved markets.

Maria’s Creative Leadership in Action:

  • Leveraging Creativity: Maria organizes brainstorming sessions with diverse teams, including engineers, designers, and even marketing. They break away from conventional bicycle designs and prototype unique models for mountain biking, cargo hauling, and urban commuting.
  • Innovation and Disruption: Maria champions the 3D printing technology, defying John’s initial skepticism. The new approach allows for rapid prototyping, reduced waste, and on-demand production, disrupting the traditional manufacturing process.
  • Breaking New Ground: Acme introduces a line of customizable bicycles, targeted at specific user groups, with features like variable frame sizes, detachable components, and eco-friendly materials. This opens new market segments and revitalizes the brand.
  • Leading by Example: Maria fosters a culture of experimentation and risk-taking, encouraging employees to challenge the status quo and share their ideas. She becomes a mentor and inspires others to embrace innovation.

Outcomes:

  • Acme’s sales and market share surge as the customizable bicycles gain traction. Employee morale improves due to the dynamic and engaging work environment.
  • John recognizes the success of Maria’s approach and adopts elements of creative leadership for other departments.

Examples of Creative Leaders in Real Life

  • Elon Musk: The founder and CEO of Tesla, SpaceX, and Neuralink, Musk is a visionary leader who has revolutionized the fields of electric vehicles, aerospace, and brain-computer interfaces. He is known for his bold and ambitious goals, such as colonizing Mars, creating a global internet network, and merging humans and machines. He also encourages his teams to experiment, learn, and iterate on their ideas, and challenges the status quo with his unconventional and disruptive approaches.
  • Jack Ma: The co-founder and former executive chairman of Alibaba Group, Ma is a charismatic leader who has transformed the e-commerce, internet, and technology industries. He is known for his entrepreneurial spirit, his resilience in the face of failures and rejections, and his passion for education and social responsibility.
  • Bill Gates: The co-founder of Microsoft and the co-chair of the Bill & Melinda Gates Foundation, Gates is an influential leader who has shaped the fields of software, personal computing, and philanthropy. He is known for his intelligence, curiosity, and his drive to invest in innovative ideas/ solutions that can address some of the most pressing global challenges.
  • Steve Jobs: The late co-founder and former CEO of Apple and Pixar, Jobs was a legendary leader who has left a lasting legacy in the fields of consumer electronics, animation, and design. He was known for his creativity, his intuition, and his obsession with quality and excellence – which helped him create a culture of innovation in his organizations.
  • Walt Disney: Disney was a pioneer leader who influenced the fields of entertainment, animation, and theme parks. He was known for his imagination, his storytelling, and his optimism. In life, he had constantly encouraged his teams to pursue their dreams, to experiment with new technologies and techniques, and to create magical experiences for their audiences.

creative leadership

Creative Leadership Quotes

You can’t use up creativity. The more you use, the more you have.

Maya Angelou

 

Creativity is intelligence having fun.

Albert Einstein

 

The role of a creative leader is not to have all the ideas; it’s to create a culture where everyone can have ideas and feel that they’re valued.

Ken Robinson

 

Innovation distinguishes between a leader and a follower.

Steve Jobs

 

Creativity is thinking up new things. Innovation is doing new things.

Theodore Levitt

 

The most powerful weapon on earth is the human soul on fire.

Ferdinand Foch

 

The best way to predict the future is to invent it.

Alan Kay

 

The only way to discover the limits of the possible is to go beyond them into the impossible.

Arthur C. Clarke

 

The most dangerous phrase in the language is, ‘We’ve always done it this way.

Grace Hopper

 

The secret of change is to focus all of your energy, not on fighting the old, but on building the new.

Socrates

Creative Leadership Books

  • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace. This book is a fascinating account of how Pixar Animation Studios became one of the most successful and creative companies in the world. Within it, readers may discover principles and practices that help foster a culture of creativity and collaboration – and how leaders may overcome the common obstacles/ challenges that hinder innovation.
  • The Coaching Effect: What Great Leaders Do to Increase Sales, Enhance Performance, and Sustain Growth by Bill Eckstrom and Sarah Wirth. Based on years of research on thousands of workplace interactions, Eckstrom’s work introduces a list of common characteristics/ behaviors of great coaches. It also advises on how to follow these examples – and presents a four-step process to guide your development journey.
  • Creative Leadership: Skills That Drive Change by Gerard J. Puccio, Marie Mance, and Mary C. Murdock. A comprehensive and insightful resource that answers the most common questions about creative leadership – including how to create it, what are the benefits and outcomes, how to link it to the performance of your business, how to measure the ROI, and how to make it sustainable. Additionally, it also goes into case studies, examples, and frameworks to help with implementation within your organization.

Discover ITD World’s Creative Leadership Solutions

At ITD World, we offer a variety of creative leadership solutions that go beyond traditional methods. Our leadership development programs incorporate various methodologies that encourage participants to approach challenges with an innovative and human-centered perspective. This involves activities like brainstorming, prototyping, fostering a culture of coaching & mentoring, experimentation, and creative problem-solving.

By choosing our customized solutions, organizations have a chance to equip their leaders with the skills and mindset necessary to embrace change, challenge the status quo, and drive disruptive thinking within the teams.

ITD World – your trusted provider of creative leadership courses

Contact ITD World today for a FREE consultation!

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