SERELY
ALCARAZ

highlights
  • ITD World Executive Director
  • Top Master Trainer of Thomas Crane’s The Heart of Coaching™ and certified international coach and facilitator of Jack Canfield’s The Success Principles™; John C. Maxwell’s Developing the Leader Within You, Winning with People and Laws of Teamwork; Dr. Leonard Yong’s Emotional Excellence™; and Business Consultants’ LIFO (Life Orientation) Method
  • John Maxwell Certified Coach, Trainer and Speaker
  • Certified instructor of The Dale Carnegie Course: Effective Communication and Human Relations, High Impact Presentations, Sales Advantage, and Dale Carnegie Seminars as well as Development Dimensions International’s Interaction Management, Techniques for an Empowered Workforce, Targeted Management, Targeted Selection and Service Plus programs
  • Extensive experience in international HRD and has delivered learning and development solutions to many of the world’s leading companies

  • Master in Management (MBA) from Asian Institute of Management and Bachelor of Science in Psychology and Bachelor of Science in Commerce Major in Human Resource Development from St. Scholastica’s College
  • Past President of ARTDO International (formerly Asian Regional Training and Development Organization)
  • Past President and Chairperson of the Philippine Society for Training and Development (PSTD)
  • Past Director & Officer of the People Management Association of the Philippines (PMAP)
areas of expertise
    • Supervisory, Management and Leadership Development
    • Vision, Mission and Culture
    • Work Attitude and Values Enhancement
    • Strategic and Action Planning
    • Coaching and Mentoring
    • Performance Management
    • Ownership and Accountability
    • Customer Service
    • Sales and Marketing
    • Negotiation, Change and Conflict Management
    • Communication and Business Writing
biography

MS. SERELY ALCARAZ has been in the human resource and organization development profession for more than thirty (30) years. She is currently the Executive Director of ITD World Philippines, part of the Malaysian-based Institute of Training and Development Group, a leading global leadership development organization and provider of business education, corporate training, professional competency development programs, business coaching and consulting services, as well as mega events and conferences in Asia Pacific.

She began her career as an Organization Development Specialist at A. Soriano Corporation, a conglomerate consisting of affiliate and subsidiary companies from various industries. She then moved on as an Associate Consultant at SGV-Development Dimensions International, a joint venture between SGV (an auditing and consulting firm) and DDI (a human resource consulting firm based in Pennsylvania, U.S.A.). She was also the Manager for Marketing and Instruction of Dale Carnegie Training, a global performance-based training and consulting company, based in New York, U.S.A.

Ms. Alcaraz is a John Maxwell Certified Coach, Trainer, and Speaker. She is a licensed master trainer of Thomas Crane’s The Heart of Coaching and facilitator of Jack Canfield’s The Success Principles, Dr. Leonard Yong’s Emotional Excellence, John Maxwell’s Developing the Leader Within You, Winning with People and Laws of Teamwork, Business Consultants’ LIFO (Life Orientation) Method, the Dale Carnegie Course: Effective Communication and Human Relations, High Impact Presentations, Sales Advantage and Dale Carnegie Seminars as well as DDI’s Interaction Management, Techniques for an Empowered Workforce, Targeted Management, Targeted Selection and Service Plus programs.

An advocate of lifelong learning, she had the great opportunity to personally learn from many of the world’s greatest gurus including John C. Maxwell, David Ulrich, Kenneth Blanchard, Barry Posner, Ram Charan, William Rothwell, Roland Sullivan, Jack Phillips, Denis Waitley, William Byham, Anthony Robbins, Brian Tracy, Jim Rohn, T. Harv Eker, Jay Conrad Levinson, Al Ries, Robert Brinkerhoff, Ann Rolfe, Hale Dwoskin, Hans Lenhard, Tony Buzan, Thomas Crane, Robert Tucker, Stephen M.R. Covey, John Assaraf, Marshall Goldsmith,and Jack Canfield. She had undertaken a one-month Business and Economy Category study-tour of Japan and its prefectures sponsored by Japan International Cooperation Agency from July to August 1994. She was also selected to participate in a three-week Australian Awards Fellowship program on “Mentoring for Organizational Excellence” in Brisbane, Canberra and Sydney last October 2013.

Ms. Alcaraz has conducted vision and mission, work attitude and values enhancement, corporate culture, ownership and accountability, and strategic planning and execution programs for A. Soriano Corporation, AGC Flat Glass, Avon Asia Pacific (Thailand), Capital One, CIMB Bank (Malaysia), Dos Palmas Palawan, El Nido Resorts, Essilor Shared Services Philippines, Fujitsu Philippines, Hewlett Packard, ID8, Il Hwa, Island Transvoyager, Inc., Johor Port (Malaysia), Mega Fishing Corporation, Metro Cebu Water District, Misibis Bay Resort, People Management Association of the Philippines, PTC Holdings, Records Safekeeping, Re/Max Philippines, Regent Garments (Vietnam), Renasas (Vietnam), SPL Capital Markets, Stellar Fisheries, Stratworks Marketing Communications, SunPower Philippines, Tarlac Electric, The Farm at San Benito, Tipping Point, and Transnational Diversified Group.

She has facilitated communication, business writing, presentation, and train-the-trainer workshops for Accenture, AOL Member Services, Agilent Technologies (Malaysia), Analog Devices (Malaysia and Philippines), Aon Philippines, Arab Scout Organization (Egypt), Asian Business Solutions, Bangko Sentral ng Pilipinas, Bayantrade, Bayer Philippines, Bureau Veritas-BVQI (Philippines, China and Vietnam), Chevron Philippines, Chowking Foods Corporation, Nestle (Vietnam), Dell Asia Pacific (Philippines, Indonesia, and Thailand), Dole Asia-Stanfilco, Eli Lilly Philippines, Emerson Climate Technologies, Employee Provident Fund (Malaysia), ePLDT-Ventus, Eramen Philippines, Ericsson Philippines, Far East Maritime Foundation, Federal Express, First Asia Institute of Technology and Humanities, First Philippine Holdings Corporation, Ford Motors Philippines, General Motors Philippines, Institute of Bankers (Malaysia), International Distillers-Diageo, Lear Automotive Services, Legato Health, Lilly Philippines, Magsaysay Group of Companies, Mirant Sual Power Corporation, Navitaire, Nestle (Vietnam), Philips Semiconductors, PHirst Park, Professional Insights Marketing Services, Roche Philippines, Sanofi Aventis, Schneider Electric, Security Bank, SkyCable, Solutia (Singapore), Tarlac Electric, Triquint Semiconductors, Toyota Motor Philippines, Transnational Diversified Group, United Nations (Congo, Mali, Sudan and South Sudan in Africa), Unilever Philippines, Union Galvasteel Corporation, Western Digital (Malaysia), and Zenith Foods Corporation.

Some of her clients for coaching and mentoring, supervisory, leadership, and management development include Aeon (Vietnam), AGC Flat Glass, Agilent Technologies (Malaysia), AIG Shared Services, AKEPT (Malaysia), AS White Philippines, Atos (Malaysia), Baker Hughes (Malaysia), Bangko Sentral ng Pilipinas, Bayer Philippines, Best Western Hotel La Corona, Bahay Financial Services (BFS), Boehringer-Ingelheim, Bostik Philippines, Cabanatuan Electric Corporation, Canon Marketing Philippines, Capital One, Carelon Global Solutions, Church of Jesus Christ of Latter Day Saints, CP Foods (Thailand), Conti’s, Cuu Long JOC (Vietnam), DM Wenceslao, DMCI Homes, DMCI Power, De La Salle University, Dell (Malaysia), Dolmar Property Ventures, Domino’s Pizza (Malaysia), East West Bank, EMCI Philippines, Energy Development Corporation, Eramen Philippines, Essilor Luxottica Philippines, Fast Logistics, Fil-Estate Realty Development, Globe Telecom, Golden ABC, GXS Philippines, Indra Philippines, Innodata-Isogen, Intel Philippines, Johor Port (Malaysia), Laus Group of Companies, Legato Health, Littelfuse, Logica, MacroAsia Catering Services, Malaysian Anti-Corruption Commission (Malaysia), Marketing Convergence, Michelin (Thailand), Mister Donut, Motorola (Malaysia), Mynt Philippines (G-Cash), National Computer Systems-NCS (Singapore), Nidec Motor Corporation, NuStar Resort and Casino, Okada Manila, Oracle Philippines, Orica Philippines, Palafox Associates, Philippine Australian Human Resource and Organization Development Facility (PAHRODF), Philippine Batteries Corporation, Philips Electronics and Lighting, Pines International Academy, Progressive Development Corporation-Araneta Group, Provincial Road Management Facility, Pru Life of UK, PTT Exploration and Production Public Company (Malaysia), Public Bank (Malaysia), Purefoods Corporation, PZ Cussons (Thailand), Renasas (Vietnam), Roche Philippines, Rotary Club, San Miguel Purefoods, Safeway Philtech, Sanofi (Vietnam), Semirara Mining Corporation, SGS-Far East Limited, Siam Cement Group (Philippines and Thailand), SM Supermalls, STEAG State Power, Steelcase (Malaysia), Stratworks Marketing Communications, Sun Life Global Solutions, Sun Life Philippines, Swire Shipping (Singapore), The Medical City, Vietnam Japan Gas (Vietnam), VietnamWorks (Vietnam), Western Digital (Malaysia), WRLD Capital Holdings, Wyeth Philippines, YKK Zipper, and Zilog Philippines.

Ms. Alcaraz has conducted sales, marketing, customer service, problem solving and decision making, conflict management and negotiation skills programs for Asian Terminals, Axis Reit (Malaysia), Ayala Center, Ayala Land, Ayala Insurance Brokers, Bristol Myers Squibb-Mead Johnson, Byloz Clothing Company, Caterpillar-Monark Power Systems, Cebu Holdings, Charter Chemical & Coating – Davies Paints, Chartis Insurance, CP Foods, Dell Asia Pacific (Philippines and Thailand), Diethelm-DKSH (Vietnam), Dry Dock Corporation, First Oceanic Property Management, General Motors Philippines, Gino’s Brick Oven Pizza, Globe Telecom, GXS Philippines, Hewlett Packard (China), Hongkong & Shanghai Banking Corporation, IBM Business Services, Inquirer Group of Companies, Marketing Convergence (SM Advantage), New Smart Formulae, Petron Corporation, Philip Morris Fortune Tobacco Corporation, PHirst Park, Siemens Philippines, Suntory Beverage and Food Asia Pacific (Singapore), Technical Education and Skills Development Authority (TESDA), Tollways Management Corporation, Toyota Motor Philippines, Travel Café Philippines, TRUMPF Group (Malaysia, Singapore, Philippines), Unitec Pipes, U.S. Commercial Service, Vitarich, and World Home Depot.

In addition, she has facilitated workshops on personal and professional eectiveness, grit and resilience, creativity and innovation, as well as team building and group dynamics for Agilent Technologies (Malaysia), AIG (Philippines, Malaysia, Singapore and Vietnam), Ampleon Philippines, Analog Devices, Amway (Vietnam), Asia Pacific College, Bostik Philippines, Chiyoda Philippines, Citibank (Indonesia), Clipsal Manufacturing Huizhou (China), DHL Express, Diversey Philippines, Dolphin Ship Management, East West Bank, ESCA Engineers, First Oceanic Property Management, Fluor Daniel, Gano-Excel Philippines, General Milling Corporation, Great Pacific Life Assurance, IBM Business Services, Intel (Malaysia), Integra Business Processing Services, Investment and Capital Corporation of the Philippines (ICCP), InWent, IT and Business Process Association of the Philippines (IBPAP), Jollibee Foods Corporation, Jotun Paints (Vietnam), Keysight Technologies (Malaysia), Lilly Philippines, Merck (Vietnam), Miriam College, Oracle Philippines, Osram (Malaysia), Petron Bataan Refinery, Petron Corporation, Philippine National Oil Company, Philippine Amusement and Gaming Corporation (PAGCOR), Phu My Plastics & Chemicals (Vietnam), Polytechnic University of the Philippines, Sacombank (Vietnam), Pru Life of UK, RingCentral, Sandoz Philippines, Sanofi, Schneider Electric (Singapore), Smart Mobile (Cambodia), Sony Life Insurance, St. Scholastica’s College, Sykes Asia, Teleflex (Malaysia), Transnational E-Business Solutions, U.S. Embassy Open Source Center (Thailand), Unilever Philippines, Union Cement-Holcim, United Pulp and Paper Company/SCG Paper, University of the Philippines, University of Sto. Tomas, Vietnam Japan Gas (Vietnam), and Wyeth Philippines

Ms. Alcaraz graduated with double degrees in BS Psychology and BS in Commerce Major in Human Resources Development, Magna cum Laude-Valedictorian, under the 3-year Honors Program of St. Scholastica’s College, Manila. She also pursued her MBA degree, Master in Management program, at the Asian Institute of Management (AIM). She is the 2004 Vice President and Conference Chair, 2006 National President and 2012-2013 Chairperson of the Philippine Society for Training and Development (PSTD). She is part of the 2007-2008 Board of Directors and 2009 Board Secretary and National Conference Chairperson of the People Management Association of the Philippines (PMAP). She is the 2010-2015 Vice President and 2016 President of ARTDO International (previously Asian Regional Training & Development Organization).

testimonials

 

“Serely is very knowledgeable and an expert on the subject matter. She spoke very clearly and the participants are very responsive to her. I want to see her again in other IBM workshops.”

 

“The trainer is lively and enthusiastic about the subject and displays thorough knowledge and experience. She is also down to earth, honest and realistic in sharing her own challenges and how she has overcome it. Excellent.”

 

“I like the fact that the trainer is able to share other relevant information not in the material and very helpful in providing a lot of references for further readings. She is able to customize the training according to our needs.”

 

“She’s a great trainer – the best so far. She was able to present the topic and materials well. She was able to hold the interest of the trainees.”

Managers and Team Leaders
IBM Business Services

 


 

“She exudes a positive and good energy. Her enthusiasm is infectious. She knows how to adjust and adapt to the culture of the class. Thanks Serely for imparting your knowledge and experience to all of us.”

 

“The course leader is very knowledgeable about the subject matter. She facilitates the discussion very well and draws out ideas from the attendees. She acknowledges them promptly and gives opportunities for all to share.”

Senior Managers and Directors
Oracle

 


 

“Serely is a great facilitator. Very engaging.”

 

“The training is not boring. I learned a lot from this training. Thank you for the opportunity.”

 

“This is a total opposite of the previous training I attended. The facilitator was able to ensure engagement from the participants.”

 

“The speaker was able to provide support to the participants, she was able to engage us and the session was lively.”

Senior Managers
Roche

 


 

“Good job, Serely! Love the relevant examples you gave! Interesting program.”

 

“Very enthusiastic motivator (course leader). Keep up the good work.”

 

“Really good course leader. Many illustrations and personal experiences inspired me.”

 

“Course overall is great. The trainer mastered the material and bond very well with the group.”

 

Managers and Team Leaders
Citibank Jakarta

 


 

“Excellent, informative, motivating and inspiring.”

 

“Very, very good speaker – engages the participants and highly energetic.”

 

“The course leader is very competent. She is well prepared and able to transfer knowledge and skills to the participants.”

 

“Learning experience is great and fun. You will not be bored.”

 

“Very dynamic. Expert in the field. Teaches with the heart.”

Managers and Supervisors
Siam Cement Group