Martin Grunburg


  • Author and inventor of The Habit Factor® (book and app, 2009 – present)
  • Instructor of original curriculum to Master Level Executive Certified Coaches
  • Group event and Corporate Keynote Speaker
  • Widely regarded as “father” of the modern habit-tracking movement
  • Creator of the P.A.R.R (Plan, Act, Record, & Reassess) habit development methodology. A process that uniquely sets itself apart from Cue, Routine, Reward (derived from the study of rodents). P.A.R.R. promotes habitstrength™ which has been validated by multiple scientific studies.
  • Creator/inventor of the “3 Circles of Behavior Echo-System” the world’s first behavior model which represents human behavior within a behavior “echo-system.”
  • Author of The Pressure Paradox™ and EVERYTHING is a F*cking STORY
  • Featured in New York Times, CNet, OpenForum,,, US News & World Report, Sydney Morning Herold, etc.
  • Former Co-Founder and COO of C3 Networx and Home2Office LLC
  • Winner of two Better Business Bureau Torch Awards for Marketplace Ethics
areas of expertise
  • Coaching (Entrepreneurial and Executive)
  • Personal Transformation & Behavior Design
  • Habit development and habit change
  • Goal Achievement
  • Performance & Productivity (Forte: Habits, Pressure, Mindset, ADD/ADHD)

MARTIN is the creator/inventor of The Habit Factor® as well as the author of the international bestselling book sharing the same name. He’s widely recognized as the father of the modern habit tracking movement specifically for goal achievement. His innovations within behavior design include P.A.R.R., a process to intentionally craft and promote Habitstrength™, Habit Alignment Technology™ and the “3 Circles of Behaviors Echo-System.”

Martin was invited to present these revolutionary insights about habit and goal achievement at TEDx in the United Arab Emirates (2011), and his work has been featured in the world’s most popular productivity blogs such as and as well as New York Times, C|Net and OpenForum. He’s been identified by Success Magazine as one of today’s most inspirational, creative and respected thought-leaders in the multibillion-dollar personal-development arena.

Prior to developing and authoring The Habit Factor®, Martin has been a partner of C3 Networx, formerly Home2Office Computing Solutions, Inc. As founder/COO. He’s been nominated twice for the Entrepreneur of the Year award and has twice led his team to win the Better Business Bureau Torch Award for Marketplace Ethics.

Martin served on the board of Big Brothers Big Sisters regionally in San Diego (06 – 2016) and has been a big brother for more than 15 years. He has also served as a volunteer instructor for Junior Achievement, teaching “Success Skills” to some of the city’s more economically challenged high schools.

He is an avid waterman, surfer, sailor and kite-surfer who has completed the Catalina Classic (a 32-mile open-ocean paddle) multiple times and considers himself an “accidental triathlete”, having completed several full Ironman-distance triathlons (one in France).

Following The Habit Factor®, Martin wrote The Pressure Paradox™ and EVERYTHING is a F*cking STORY which complete his personal development trilogy and reveal the “3 Circles of Behavior Echo-System.”

Learn more about Martin here: