• President and CEO of ITD World who has trained & developed leaders from over 80 countries
  • World #1 Coach for Strategic Innovation awarded by Dr. Marshall Goldsmith
  • Ranked among the top three global coaching gurus
  • Co-author of books with top global experts - Jack Canfield, Brian Tracy, William Rothwell and Marshall Goldsmith
  • Creator of Coaching for Breakthrough Success & The Situational Coaching Model, Certified Chief Master Coach (CCMC) program
  • Passionately volunteers to coach leaders globally via his signature Sunrise Eureka Beach Coaching (SEBC)
  • Drives the 100million leaders mandate to fully sponsor coaching programs for a better world
  • Doctor of Business from University of South Australia


  • Strategic Innovation Coaching & 10X Thinking
  • Executive, Life, & Team Coaching
  • High Performance Coaching Culture
  • 12 Disciplines of Mastery
  • Book presentation after interviewing the 76th President of the United Nations General Assembly, His Excellency Abdulla Shahid ARTDO International Conference
  • Celebrating with Dr Marshall Goldsmith, World #1 Executive Coach, after receiving the award from him as #1 Coach for Strategic Innovation
  • Presenting book to the President of The Republic of Singapore, His Excellency Dr. Tony Tan
  • Receiving the Brand Laureate International Award from H.E Tun Dr. Mahathir Mohamad, Prime Minister of Malaysia
  • Briefing Tun Dr. Mahathir about the Coaching for Breakthrough Success book
  • Receiving the ARTDO Internal HRD Excellence Award from the President of ARTDO International and President of Australian Institute of Training and Development, Jeanne Marshall

Dr. Peter Chee is the CEO of ITD World, a multinational corporation with the mission of transforming leaders to change the world for the better. He specializes in coaching, developing, and transforming, CEOs, CXOs and senior global leaders from world leading organizations including Intel, United Nations, Rolls Royce, Siemens, PepsiCo, Coca-Cola, Micron, First Solar, LinkedIn, Adobe, Schneider, Mitsubishi, and Western Digital. Peter ranks among the top global coaching gurus with more than 33 years’ experience in developing leaders from over 80 countries. He was awarded the #1 Strategic Innovation Coach by Dr Marshall Goldsmith.

He is the co-author of Coaching for Breakthrough Success with Jack Canfield; 12 Disciplines of Leadership Excellence with Brian Tracy; Becoming an Effective Mentoring Leader and The Leader’s Daily Role in Talent Management with Dr. William J. Rothwell. He also co-authored the 5 Levels of Mastery with Goldsmith, the world’s #1 executive coach.

Peter holds a doctoral degree from the University of South Australia, and an MSc. in Training and HRM from the University of Leicester, UK. He is the developer of the Certified Chief Master Coach (CCMC) program, and the Certified Coaching and Mentoring Professional (CCMP) program. Both are accredited and recognized by the ICF (International Coach Federation). He created the Coaching Mastery Model (CMM), Coaching for Breakthrough Success (CBS) Metta Model, The Coaching Principles (TCP), Situational Coaching Model (SCM) and Achievers Coaching Techniques (ACT).

In his pursuit of excellence, Dr. Chee believes in learning from the best to be the best. He is fortunate to have been coached and mentored and being given the opportunity to personally learn from many of the world’s leading gurus and best-selling authors such as Marshall Goldsmith, John C. Maxwell, Kenneth Blanchard, Thomas G. Crane, Tom Peters, Tony Buzan, Robert Tucker, Anthony Robbins, William J. Rothwell, Brian Tracy and Jack Canfield. ”

He was the president of ARTDO International, a non-profit professional umbrella body that brings together renowned national HRD bodies, governments, and multinational companies active in HRD work globally. He received the ARTDO Internal Management and HRD Excellence Award (individual category) from the President of ARTDO International and President of Australian Institute of Training and Development.

Dr. Chee is a Baden Powell Fellow of the World Scout Foundation, an honor bestowed by the king of Sweden. He passionately volunteers to coach leaders with his signature Sunrise Eureka Beach Coaching (SEBC) every week. Global leaders from USA, Mexico, Africa, Europe, Asia, and Australia have benefited from SEBC. Under the ITD Love the World initiative, Peter drives the 100 million leaders mandate to provide fully sponsored coaching programs in every country for a better world.