Supporting Global Leaders for a Better World

DR MARSHALL GOLDSMITH
World’s No. #1 Leadership Coach

Dr. Peter Chee is the World #1 coach for Strategic Innovation and one of the TOP coaches in the world that truly adds great value to people with the highest integrity.

DAVE ULRICH
Professor, Ross School of Management, University of Michigan, Author of “Leadership Sustainability”

Canfield and Chee have crafted the standard for anyone wanting to be an effective coach. Their actionable and timeless wisdom shows up through principles, questions, quotes, cases, and tools that will enable any aspiring coach to achieve their aspirations. Anyone being coached should make sure that their coach knows and follows these standards.

DR. AGAPOL NA SONGKLA
Global Chief People Officer, Thai Bev Group

ITD World has delivered excellence in all the projects. Your teams have delivered outstanding results for us and you serve from the heart to really make a big difference to our leaders. ITD World team, you are truly the best leadership development strategic partner.

NEETI MAHAJAN
Managing Director, Global Head Transformation Services, HSBC

Amazing! Dr. Peter is an amazing coach who supports his coachees throughout the program! Always very happy to help and I have learnt so much from him. Huge thank you to Dr. Peter and his team. Thank you to all the peers and participants for such wonderful conversations and support. Fabulous new learning!! Such a meaningful program and I have acquired new life skills!!

AKARIN PHUREESITR
Chief People Officer, Central Pattana (CPN)

Dr. Peter’s energy is infectious and inspired me to continue to work hard across the 5 modules of the Chief Master Coach program. Getting exposure to such a broad range of coaching topics and models, not to mention the opportunities to interact with many coaching gurus, made my journey so fulfilling.

SADAT MATH
Chief People Officer, Manulife Cambodia

Dr. Peter was the best of the best coach and facilitator with uplifting and engaging style. His passion in changing the life of others through coaching is remarkable. He practices humanity and really helps others learn and grow. CCMC is a well-structured program for participants to learn and practice a holistic approach to coaching.

I gained from an abundance of knowledge and skills to be a better coach, got clarity and can master the process, content, and hybrid coaching approach. I received a life-changing coaching opportunity from the best and realized the journey to become a master coach.

RINA SARIF
Top 50 Most Influential Women HR Leaders South East Asia, served as Chief People Officer, Takaful Malaysia

Dr. Peter Chee, with deep gratitude and admiration, I thank you for the extraordinary journey you’ve guided us through in CCMC Cohort 10. Your presence was more than instructional, it was transformational. You didn’t just teach us coaching competencies; you modelled the essence of legacy-driven leadership. Through your wisdom, humility, and unwavering belief in human potential, you’ve shaped us into coaches who lead with purpose, empathy, and strategic impact.

Every session was a masterclass in presence. You held space for our growth, challenged us to rise, and reminded us that coaching is not merely a profession—it’s a calling. Your stories, metaphors, and rituals will echo in our practice for years to come.

Thank you for being the compass that anchored our cohort. You’ve left an indelible mark not only on our coaching journeys, but on how we show up as culture shapers and enablers of transformation.

LEDON BROOKS
Vice President - Business Services Hub, Schneider Electric

Dr. Peter embodies a life of purpose: to coach, empower, transform, and love—so that others may rise and unleash their fullest potential. He is consistently anchored in his values—faith, love, generosity, humility, and contribution. He leads and coaches with heart, never ego. He is quick to offer praise, share credit, and serve everyone he encounters. He has been a catalyst in our organization’s journey to build a world-class coaching culture. His influence has been instrumental in elevating performance, deepening engagement, accelerating growth, and empowering each team member to reach their fullest potential. I’m continually inspired by the depth of support and love he offers so generously.

LAU CHZE TAT
Former Factory Managing Director, Intel Vnat

Dr. Peter Chee and ITD World have provided innovative and effective leadership and talent development solutions to Intel for various groups and factories for many years and I must say that we have achieved outstanding breakthrough results. I can say simply that ITD World is the best leadership and talent development expert.

DR. WILLIAM J. ROTHWELL
Professor, The Pennsylvania State University, Award-Winning Author of over 100 books

The ITD Group is a highly professional international HRD organization with a strong and talented multinational team. They have never failed to exceed my high expectations.

NIKLAS STALBERG
CEO at GroupM

I had the pleasure of having Peter Chee as Executive Coach during the full year 2018. I was fairly new to a CEO role in a matrix organization with lots of stakeholders. Peter’s methodology of aligning with stakeholders beginning and end of the year was good. During the year Peter coached me, mainly through bi-monthly sessions, giving me the tools to improve my performance and how I worked with the team and extended stakeholders. The result spoke for itself as we achieved double-digit profit growth in 2018. I highly recommend Peter as an Executive Coach.

KIAN LEONG PHANG
Principal Engineer, Intel Corporation

I found the “Coaching for Breakthrough Success” book to be a comprehensive and yet practical manual. It is a complete coaching manual because of the comprehensive topics it covered. This is very useful especially for people who are contemplating a career in coaching. It is also for organizational leaders who want to bring out the best in their people through its practical coaching techniques.

TANUNPORN SAENGPRADUB
HR Head for Thailand and Myanmar at Sanofi

I am very fortunate to have Dr. Peter as my coach. He is a great coach who guided me to achieve my life breakthrough goal and I could achieve it by the timeline! He is a very positive person with high experience who always shows his caring in both work and personal life. His advice is purposeful, practical, inspirational, and result-oriented. I always got lots of good ideas after talking to him. Besides being my coach, he is also one of my best friends. I would highly recommend Dr. Peter for any leaders who would like to transform their life and achieve life breakthrough goals.

PETER WONG
Manufacturing Development Departmental Manager Keysight Technologies

Peter Chee is the greatest course leader. The program is energizing and empowering. The vivid and natural way he facilitates, conducts live coaching sessions, and engages global leaders provides a truly deep-dive learning experience to internalize the content. This is my first perfect score given to a course leader.

MIKE LIANG
Former Vice President, Micron

Dr. Chee is a great coach on building a cohesive team for high productivity. I have learned many creative ideas while attending the Micron leadership team building workshop. He provided toolkits for leaders to communicate effectively with bosses, peers, and team members, and demonstrated a leader’s care for team members in many ways. What impressed me most is enhancing mutual trust through “quality time” with staff in showing support by listening and responding to challenges. I want to thank Dr Chee for sharing his passion, winning mentality, and generosity to give his best as a coach. He has constantly shown passionate leadership and expertise.

KL BOCK
SVP Global Flash Backend Operations (Western Digital)

I have been in the CCMC, a six months coaching class with Dr. Peter. He is extraordinarily awesome, able to draw out positive energy from the audience, dynamically creative and sharp, able to connect the dots speedily and form ideas innovatively, and super flair in his facilitation. His philosophy of spreading love and happiness was clearly demonstrated in each of his teachings. He will extend his personal time just to ensure you are enriched in the journey to bring out your full potential. As a world-renowned coaching Guru, he touches everyone’s heart in his session. I particularly remember in a session on innovative thinking, he managed to draw participants’ attention via his flawless coaching technique and participants felt amazed with the ideas that they could generate. So if anyone wants to master their coaching skills and create a high-performing coaching culture, it’s none other than, the Guru, Dr. Peter Chee.

ROBY TJIPTADJAYA
Founder, CEO, International Executive Coach, Business Mentor, Trainer, Franchise Consultant

Coach Peter is a wonderful person to me. What I have achieved in life so far, Coach Peter played a big role. He always provided me with tremendous support to keep growing. Not only that, he is also an inspiration for me to be humble, to be an inspiration to the world and always do something big that has a profound positive impact on many people.

The quality of learning that we undergo determines who we are today and how big a dream we can achieve. My impossible dreams became possible because of what I gained from the CCMC and Coach Peter.

Learning directly from the top gurus in the world is an unforgettable life-changing experience and all of this is possible because of the extraordinary role of Coach Peter. You are simply the best.

RICK YVANOVICH
FCMA, CGMA, FCPA, MSc, CCMP, CCMC, CEO, CFO & Executive Coach

I first came across Dr. Peter at a Brian Tracey event in HCMC and that was great. In 2018 I completed the CCMP and as part of that Dr. Peter coached me during Life Coaching and he helped me establish my Life Purpose which was something no one else had been able to do. The CCMP was the start of my own pivot into coaching and since completing it Dr Peter has been there all the way. We have just completed the last module of CCMC Global 1—an absolutely amazing experience where we had countless hours of coaching and training from Dr Peter. It's one of the best experiences ever and we never wanted it to end.

Fortunately, it hasn't as it was cohort #1 and there will be many more and thus opportunities to participate in the amazing global community being built. Dr Peter absolutely lives up to his life philosophy “success is a journey to be enjoyed lovingly each step of the way. Love is what matters most, so give lovingly, love what you do, do what you love and love yourself.” Dr Peter radiates his love and passion for his coaching and that is felt by myself and other coachees. A truly remarkable man whom I'm privileged to call coach. Don't hesitate to be coached by Dr Peter, it'll likely be one of the best decisions you've ever made.

RAMU IYER
Vice President, Micron Memory Malaysia

Dr Peter Chee is one of the best coaches, if not the best, that I worked with. He has the 4E’s in him—Energy, Energize, Edge and Execution abilities. He was able to help us in our greenfield start-up at Micron to carve our Malaysia Vision and the 4 Focused Pillars. Very happy to say that we are on track with this vision so far with 5000 TMs in Malaysia. Dr Chee continues to guide us in strengthening our leadership with his coaching. He is a great asset to tap upon! Thank you!