• President and CEO of ITD World, the Global Leadership Development Expert
  • World #1 Coach for Strategic Innovation awarded by Dr Marshall Goldsmith,
    World #1 Executive Coach
  • First Asian in the world to be ranked #4 among the top Global Coaching Gurus
  • Author of books with Marshall Goldsmith, Brian Tracy, William Rothwell and
    Jack Canfield who holds the Guinness Book of Records for the most books on
    New York Times Best Seller List with 210 books and 500 million copies in print
  • ITD World’s Chief Coach and Mega Guru who has developed leaders from over
    80 countries
  • Inventor of the Coaching for Breakthrough Success Meta Model and the
    Situational Coaching Model
  • Author of 5 Levels of Mastery with Dr Marshall Goldsmith
  • Author of Coaching for Breakthrough Success with Jack Canfield
  • Author of Becoming and Effective Mentoring Leader and The Leader’s Daily
    Role in Talent Management with William J. Rothwell who is an award-winning
    author of over 80 books and Professor at Pennsylvania State University
  • Author of The 12 Disciplines of Leadership Excellence with Brian Tracy who
    has written 60 books in 38 languages
  • Doctor of Business Administration Degree from the University of South
    Australia, MSc. in Training and HRM from the University of Leicester, UK
  • Chief developer of the Certified Coaching and Mentoring Professional (CCMP)
    program which is fully recognized and approved by ICF (International
    Coaching Federation)
  • Recipient of the ARTDO Internal Management and HRD Excellence Award
areas of expertise
  • Personal Excellence & The Success Principles-Techniques for Breakthrough Results
  • Coaching & Mentoring Excellence
  • Leadership and Team Excellence
  • Work, Life & Time Management
  • Motivation & Performance Management
  • Talent Management and Engagement
  • Human Resource Development
  • Strategic Management
  • Sales & Marketing Excellence
  • Creativity & Innovation

DR PETER CHEE is the President and CEO of ITD World, a leading multinational corporation for Human Resource Development. With Dr. Chee’s leadership contribution for over 30 years, ITD World has established itself as a global learning solutions expert.

He works in close partnership with best-selling and award-winning author William J. Rothwell, who has written more than 80 books and Jack Canfield, the world’s leading success coach and authority on peak performance who holds the Guinness Book of World Records for the most books on New York Times bestseller list with 210 books and 500 million copies in print. Dr. Chee and Dr. Jack Canfield are co-authors of Coaching for Breakthrough Success whereas Dr. Chee and Dr. William Rothwell are co-authors of the book entitled Becoming an Effective Mentoring Leader and The Leader’s Daily Role in Talent Management: Maximizing Results, Engagement and retention. Dr. Chee is also the author of The 12 Dis¬ciplines of Leadership Excellence with Brian Tracy.

Dr. Chee was the Inventor of The Coaching Principles (TCP) the Situational Coaching Model (SCM) and Achievers Coaching Techniques. (ACT) He is a leading certified trainer for Dr. John C. Maxwell programs (the world’s #1 Leadership guru) and Zig Ziglar programs (the world’s #1 Motivation guru) and a certified master trainer for Jack Canfield programs. Dr. Chee is the Chief Coach and developer of the Certified Coaching and Mentoring Professional (CCMP) program which is fully recognized and approved by ICF (International Coaching Federation)

As a trainer and developer of leaders and senior executives from more than 80 countries, Dr. Chee’s training, coaching, consulting, and research experience resonate in the areas of personal excellence; the success principles—techniques for breakthrough results; leadership and team excellence; coaching and mentoring excellence; work, life, and time management; motivation and performance management; strategic management; sales and marketing; human resource develop¬ment; and creativity and innovation.

Dr. Chee holds a Doctor of Business Administration degree from the University of South Australia (UniSA), and an MSc. in Training and HRM from the University of Leicester, UK, and was also a Graduate of the Chartered Institute of Marketing, UK. He holds a Certificate in Change Management and Performance Consulting from Pennsylvania State University- that was ranked the #1 university in the USA for postgraduate programs in HRD and the Certificate in Human Performance Improvement (HPI) from The American Society of Training and Development (ASTD).

At the peak of his educational pursuit at the doctoral level, Dr. Chee shared the most challenging learning platform with Presidents and top-level researchers from leading international organizations. In this endeavor he achieved exemplary results as the most outstanding scholar with top results. He obtained distinctions for all doctoral assignments with the exception of the most important one for which he achieved a high distinction.

In his pursuit of excellence, Dr. Chee believes in learning from the best to be the best. He is fortunate to have been coached and mentored and being given the opportunity to personally learn form many of the world’s leading gurus and best- selling authors such as Marshall Goldsmith, John C. Maxwell, Kenneth Blanchard, Thomas G. Crane, Tom Peters, Tony Buzan, Robert Tucker, Anthony Robbins, William J. Rothwell, Brian Tracy and Jack Canfield

Dr. Chee is a Baden Powell Fellow of the World Scout Foundation, an honor bestowed by the king of Sweden. He was the president of ARTDO International, a non-profit professional umbrella body that brings together renowned national HRD bodies, governments, and multinational companies active in HRD work globally. With his commitment to a societal-oriented philosophy, the ITD World’s “love thy nation” campaigns have channelled sizable funds to support the needy sections of many national societies.

He was conferred the “Darjah Johan Negeri” (DJN) medal from Governor of Penang in recognition of his significant contribution to the state, his exemplary character and commitment to the people in Penang and Malaysia. He received the ARTDO Internal Management and HRD Excellence Award (individual category) from the President of ARTDO International and President of Australian Institute of Training and Development, Jeanne Marshall in 2013.


“Dr Peter Chee is one of the world’s top coaches and the #1 coach in Asia. He truly
adds great value to people with the highest integrity” Dr Marshall Goldsmith, World’s
#1 Leadership Coach

“Jack Canfield and Dr. Peter Chee have crafted the standard for anyone wanting to
be an effective coach. Anyone being coached should make sure that their coach
knows and follows these standards.” Dave Ulrich, Professor, Ross School of
Management, University of Michigan, Author of “Leadership Sustainability

“ITD World has delivered excellence in all the projects. Your teams have delivered
outstanding results for us and you serve from the heart to really make a big
difference to our leaders. ITD World team, you are truly the best leadership
development strategic partner.” Dr. Agapol Na Songkla, Global Chief People Officer,
Thai Bev Group

“Dr. Peter Chee and ITD World have provided innovative and effective leadership
and talent development solutions to Intel for various groups and factories for many
years and I must say that we have achieved outstanding breakthrough results. I can
say simply that ITD world is the best leadership and talent development expert.” Lau
Chze Tat, former Factory Managing Director Intel VNAT

“Amazing! Spending two full days in coaching techniques for breakthrough results
workshop with the world’s leading coach, Dr. Peter Chee. Best workshop I ever had.
Salute to my greatest coach.” Dr. Karndee Leopairote, Managing Director, C ASEAN

The ITD Group is a highly professional international HRD organization with a strong
and talented multinational team. They have never failed to exceed my high
expectations.” Dr. William J. Rothwell, Professor The Pennsylvania State University,
award winning author of over 100 books.

“Meeting Peter has been a chance encounter for which I count my blessings every
day. He has shown tremendous availability and support to me and always with a
smile. His book Coaching for Breakthrough Success is the perfect guide for
becoming a great coach. The coaching sessions we do together have helped me
center on my true North and bring positive energy into becoming a better person
and pushing my boundaries. And all of this Peter does with a profound sense of
giving back and improving the world around him.” Gregory Enjalbert, Vice-President
Asia-Pacific at Bombardier Transportation Rail Control Solutions”