{"id":13614,"date":"2023-03-03T00:02:20","date_gmt":"2023-03-02T16:02:20","guid":{"rendered":"https:\/\/itdworld.com\/blog\/?p=13614"},"modified":"2026-03-07T18:29:13","modified_gmt":"2026-03-07T10:29:13","slug":"digital-strategy-as-a-leadership-capability","status":"publish","type":"post","link":"https:\/\/itdworld.com\/blog\/business\/digital-strategy-as-a-leadership-capability\/","title":{"rendered":"Digital Strategy as a Leadership Capability, Not a Technology Function"},"content":{"rendered":"<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/itdworld.com\/blog\/\">Home<\/a><\/span> \u00bb <span><a href=\"https:\/\/itdworld.com\/blog\/.\/business\/\">Business<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>Digital Strategy as a Leadership Capability, Not a Technology Function<\/strong><\/span><\/span><\/div>\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">Some companies treat digital strategy as a shorthand for all the stuff IT is working on, but that framing is a fast way to fall behind. Even if you\u2019re benchmarking partners or browsing resources like <\/span><span lang=\"SR-LATN-RS\"><a href=\"https:\/\/www.designrush.com\/agency\/digital-strategy-agencies\/us\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">DesignRush insights into US-based digital strategy agencies<\/span><\/a><\/span><span style=\"mso-ansi-language: EN-US;\">, the real question is which leadership decisions to make so the tools actually move the business.<\/span><\/p>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">Because digital strategy is your ability to set direction amid change and build an operating model that can adapt faster than the market shifts.<\/span><\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/itdworld.com\/blog\/business\/digital-strategy-as-a-leadership-capability\/#Digital_is_how_the_business_works\" >Digital is how the business works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/itdworld.com\/blog\/business\/digital-strategy-as-a-leadership-capability\/#What_happens_when_digital_strategy_is_delegated_to_the_tech_team\" >What happens when digital strategy is delegated to the tech team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/itdworld.com\/blog\/business\/digital-strategy-as-a-leadership-capability\/#What_leadership-owned_digital_strategy_actually_looks_like\" >What leadership-owned digital strategy actually looks like<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/itdworld.com\/blog\/business\/digital-strategy-as-a-leadership-capability\/#Digital_literacy_is_becoming_a_core_leadership_skill\" >Digital literacy is becoming a core leadership skill<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/itdworld.com\/blog\/business\/digital-strategy-as-a-leadership-capability\/#Digital_strategy_as_a_leadership_muscle\" >Digital strategy as a leadership muscle<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/itdworld.com\/blog\/business\/digital-strategy-as-a-leadership-capability\/#Quarterly_outcome_review_portfolio_reset\" >Quarterly: outcome review + portfolio reset<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/itdworld.com\/blog\/business\/digital-strategy-as-a-leadership-capability\/#Monthly_cross-functional_delivery_review\" >Monthly: cross-functional delivery review<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/itdworld.com\/blog\/business\/digital-strategy-as-a-leadership-capability\/#Weekly_frontline_feedback_loop\" >Weekly: frontline feedback loop<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/itdworld.com\/blog\/business\/digital-strategy-as-a-leadership-capability\/#Where_external_partners_fit_and_where_they_dont\" >Where external partners fit, and where they don\u2019t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/itdworld.com\/blog\/business\/digital-strategy-as-a-leadership-capability\/#Bottom_line\" >Bottom line<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Digital_is_how_the_business_works\"><\/span><span style=\"mso-ansi-language: EN-US;\">Digital is how the business works<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">When digital touches every customer journey and every internal workflow, it becomes the business itself. That\u2019s why the conversation has moved from which platform you\u2019re on to what you want to be known for and what capabilities make that true.<\/span><\/p>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">This also explains why investment keeps growing. Worldwide digital transformation spending is forecast to reach nearly <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20231101754700\/en\/Worldwide-Digital-Transformation-Spending-Forecast-to-Continue-Its-Double-Digit-Growth-Trajectory-According-to-IDC-Spending-Guide\"><span lang=\"SR-LATN-RS\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">$3.9 trillion<\/span><\/span><\/a><span style=\"mso-ansi-language: EN-US;\"> by 2027, which is a scale that makes thinking of digital strategy as simply an \u201cIT project\u201d an obviously insufficient mental model.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"What_happens_when_digital_strategy_is_delegated_to_the_tech_team\"><\/span><span style=\"mso-ansi-language: EN-US;\">What happens when digital strategy is delegated to the tech team<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">Here\u2019s the common failure pattern:<\/span><\/p>\r\n<ol>\r\n<li class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">Leadership agrees that digital is important.<\/span><\/li>\r\n<li class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">The work gets handed to IT (or a transformation office) to figure out.<\/span><\/li>\r\n<li class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">The organization gets new systems, while incentives, processes, and decision rights stay the same.<\/span><\/li>\r\n<li class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">Everyone wonders why it feels like a lot of activity with not much impact.<\/span><\/li>\r\n<\/ol>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">A frequently cited benchmark is that only <\/span><span lang=\"SR-LATN-RS\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/successful-transformations\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">31%<\/span><\/a><\/span><span style=\"mso-ansi-language: EN-US;\"> of transformations succeed, often because the organization treats transformation as execution instead of leadership and capability-building.<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/business%20functions\/people%20and%20organizational%20performance\/our%20insights\/successful%20transformations\/december%202021%20losing%20from%20day%20one\/svgz-valueatstake-v9-ex1.svgz\" alt=\"the value at stake from transformations\" width=\"750\" height=\"500\" \/><\/p>\r\n<p class=\"MsoNormal\"><span lang=\"SR-LATN-RS\" style=\"mso-no-proof: yes;\"><!--[endif]--><\/span><span style=\"mso-ansi-language: EN-US;\">Source: https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/successful-transformations<\/span><\/p>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">When strategy isn\u2019t owned at the top, teams default to local optimization. That means marketing chases better leads, product ships features, operations automates tasks, and IT modernizes infrastructure. Each of these actions is valuable, but they\u2019re not always aligned. <\/span><\/p>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">The result is patchwork, rather than a coherent direction.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"What_leadership-owned_digital_strategy_actually_looks_like\"><\/span><span style=\"mso-ansi-language: EN-US;\">What leadership-owned digital strategy actually looks like<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">A leadership-owned digital strategy comes down to a set of choices communicated clearly and reinforced consistently:<\/span><\/p>\r\n<ol>\r\n<li class=\"MsoNormal\"><strong><span style=\"mso-ansi-language: EN-US;\">Clear direction tied to business value<\/span><\/strong><span style=\"mso-ansi-language: EN-US;\">: This means replacing a goal like \u201cmove to the cloud,\u201d with something more specific and clearly valuable like \u201claunch in two new markets without doubling headcount.\u201d<\/span><\/li>\r\n<li class=\"MsoNormal\"><strong><span style=\"mso-ansi-language: EN-US;\">Capability map rather than a tool list<\/span><\/strong><span style=\"mso-ansi-language: EN-US;\">: Tools come and go and capabilities endure. To gain a <\/span><a href=\"https:\/\/itdworld.com\/competitive-advantage\/\"><span lang=\"SR-LATN-RS\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">competitive advantage<\/span><\/span><\/a><span style=\"mso-ansi-language: EN-US;\">, focus on data quality, experimentation, personalization, and supply chain visibility.<\/span><\/li>\r\n<li class=\"MsoNormal\"><strong><span style=\"mso-ansi-language: EN-US;\">Decision rights and governance<\/span><\/strong><span style=\"mso-ansi-language: EN-US;\">: Clarify who decides and who is accountable when tradeoffs show up.<\/span><\/li>\r\n<li class=\"MsoNormal\"><strong><span style=\"mso-ansi-language: EN-US;\">Portfolio approach to bets<\/span><\/strong><span style=\"mso-ansi-language: EN-US;\">: Balance the portfolio and protect long-term moves from short-term noise.<\/span><\/li>\r\n<li class=\"MsoNormal\"><strong><span style=\"mso-ansi-language: EN-US;\">Talent and behavior plan<\/span><\/strong><span style=\"mso-ansi-language: EN-US;\">: Incentives, skills, adoption, and day-to-day behaviors determine whether new capabilities stick.<\/span><\/li>\r\n<\/ol>\r\n<h2><span class=\"ez-toc-section\" id=\"Digital_literacy_is_becoming_a_core_leadership_skill\"><\/span><span style=\"mso-ansi-language: EN-US;\">Digital literacy is becoming a core leadership skill<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">If you want proof that this has moved to the top of the house, look at how CEOs describe the skills they need. A significant share of them prioritize AI investment and faster time-to-value, and <\/span><a href=\"https:\/\/kpmg.com\/xx\/en\/our-insights\/value-creation\/global-ceo-outlook-survey.html\"><span lang=\"SR-LATN-RS\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">23%<\/span><\/span><\/a><span style=\"mso-ansi-language: EN-US;\"> single out AI and broader digital literacy as essential leadership skills.<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/vncmd.com\/wp-content\/uploads\/2026\/03\/image_69a698d3740db.png\" alt=\"KPMG survey of budget spent on AI\" width=\"750\" height=\"500\" \/><\/p>\r\n<p class=\"MsoNormal\"><span lang=\"SR-LATN-RS\" style=\"mso-no-proof: yes;\"><!--[endif]--><\/span><span style=\"mso-ansi-language: EN-US;\">Source: https:\/\/kpmg.com\/xx\/en\/our-insights\/value-creation\/global-ceo-outlook-survey.html<\/span><\/p>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">That doesn\u2019t mean every executive needs to code or architect systems, but leadership teams are increasingly expected to ask sharper questions, set measurable outcomes, understand risk and governance, and create an environment where teams can execute.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Digital_strategy_as_a_leadership_muscle\"><\/span><span style=\"mso-ansi-language: EN-US;\">Digital strategy as a leadership muscle<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">If you treat digital strategy as a capability, you can build it with repeatable routines, the same way you build any muscle.<\/span><\/p>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">Here\u2019s a simple operating cadence that works in many organizations:<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Quarterly_outcome_review_portfolio_reset\"><\/span><span style=\"mso-ansi-language: EN-US;\">Quarterly: outcome review + portfolio reset<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<ul>\r\n<li><span style=\"mso-ansi-language: EN-US;\">What did we ship, and what changed because of it?<\/span><\/li>\r\n<li><span style=\"mso-ansi-language: EN-US;\">Which bets delivered? Which didn\u2019t, and what did we learn?<\/span><\/li>\r\n<li><span style=\"mso-ansi-language: EN-US;\">What do we double down on next quarter?<\/span><\/li>\r\n<\/ul>\r\n<h3><span class=\"ez-toc-section\" id=\"Monthly_cross-functional_delivery_review\"><\/span><span style=\"mso-ansi-language: EN-US;\">Monthly: cross-functional delivery review<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<ul>\r\n<li><span style=\"mso-ansi-language: EN-US;\">What\u2019s blocked?<\/span><\/li>\r\n<li><span style=\"mso-ansi-language: EN-US;\">What tradeoffs need an executive decision?<\/span><\/li>\r\n<li><span style=\"mso-ansi-language: EN-US;\">Are we learning fast enough (or just building)?<\/span><\/li>\r\n<\/ul>\r\n<h3><span class=\"ez-toc-section\" id=\"Weekly_frontline_feedback_loop\"><\/span><span style=\"mso-ansi-language: EN-US;\">Weekly: frontline feedback loop<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<ul>\r\n<li><span style=\"mso-ansi-language: EN-US;\">Where are customers getting stuck?<\/span><\/li>\r\n<li><span style=\"mso-ansi-language: EN-US;\">Where are employees creating workarounds?<\/span><\/li>\r\n<li><span style=\"mso-ansi-language: EN-US;\">What\u2019s breaking in the real world?<\/span><\/li>\r\n<\/ul>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">These routines work because they keep the organization aligned on outcomes, rather than focusing on output.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Where_external_partners_fit_and_where_they_dont\"><\/span><span style=\"mso-ansi-language: EN-US;\">Where external partners fit, and where they don\u2019t<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">A common misconception is that hiring the right agency is all the strategy you need. In reality, partners typically accelerate whatever direction leadership chooses to take.<\/span><\/p>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">So, a strong agency like Disruptive Advertising can help you validate assumptions with research, design journeys and prototypes, stand up measurement, run experiments, and build momentum quickly. They are widely recognized for their <\/span><a href=\"https:\/\/itdworld.com\/expert-insights\/\"><span lang=\"SR-LATN-RS\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">expert insights<\/span><\/span><\/a><span style=\"mso-ansi-language: EN-US;\">, execution, and performance discipline, which is exactly what leadership teams often need once direction is clear.<\/span><\/p>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">You can think of outside help as a force multiplier. If your internal direction is fuzzy, outside help typically only multiplies the fuzz. But if you\u2019re clear on what you want, a strong partner can propel you to the stars.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Bottom_line\"><\/span><span style=\"mso-ansi-language: EN-US;\">Bottom line<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">Digital strategy belongs to leadership because it is fundamentally about choices on where to compete, how to win, what to build, what to stop, and how to align the organization around outcomes.<\/span><\/p>\r\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\">Technology is part of it, but only as an enabler. The differentiator is whether leaders treat digital as an owned capability, reinforced through governance, metrics, and the operating model. When they do, digital becomes what it should have been all along: the way the business learns and grows.<\/span><\/p>\r\n<blockquote>\r\n<p style=\"font-size: 16pt; color: red;\"><em><strong><span style=\"text-decoration: underline;\">Note<\/span>:<\/strong> The content on this article is for informational purposes only and does not constitute professional advice. We are not responsible for any actions taken based on the information provided here.<\/em><\/p>\r\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Some companies treat digital strategy as a shorthand for all the stuff IT is working on, but that framing is a fast way to fall behind. Even if you\u2019re benchmarking partners or browsing resources like DesignRush insights into US-based digital strategy agencies, the real question is which leadership decisions to make so the tools actually [&#8230;]\n","protected":false},"author":1,"featured_media":13617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Strategy as a Leadership Capability, Not a Technology Function | ITD World<\/title>\n<meta name=\"description\" content=\"Digital strategy belongs to leadership; it is fundamentally about choices on where to compete, how to win, and how to align around outcomes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itdworld.com\/blog\/business\/digital-strategy-as-a-leadership-capability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Strategy as a Leadership Capability, Not a Technology Function | ITD World\" \/>\n<meta property=\"og:description\" content=\"Digital strategy belongs to leadership; 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